IPhone, iPad, Mac sales back on the rise

Three best Android alternatives for Apple iPhone X

The company sold 46.7m iPhones, beating analysts' estimates of 46.4m, according to FactSet, and generating $28.9bn in revenue, which accounted for more than half of the company's total revenue.

Each year Apple's sales quarters generally follow a pattern - or have over the past 6 years or so.

Apple on Thursday reported profits rose on the back of strong iPhone sales in the past quarter, with the U.S. tech giant set to begin selling its newest flagship handset seen as a key to its future. But it forecast profit next quarter, which is traditionally its largest for sales due to the holidays, for somewhere between $84 billion and $87 billion. Analysts had expected revenue to come in at $50.79 billion, with earnings per share of $1.87. The Whisper number is the Street's unofficial view on earnings.

"Apple's year-over-year revenue growth rate accelerated for the fourth consecutive quarter and drove EPS growth of 24 percent in the September quarter", said Luca Maestri, Apple's chief finance officer.

Cook said he was encouraged by Apple's ability so far to ramp up production of the iPhone X, given its new features.

Analysts were projecting Q1 revenue of $85.31 billion.

Apple did not disclose how many customers had placed preorders of the iPhone X, nor did its release comment on speculation iPhone X demand has hurt iPhone 8 sales.


Some Chinese re-sellers, however, said they already cancelled pre-orders for the iPhone X, concerned there wouldn't be enough of a supply bottleneck to allow them to charge a steep premium - despite some worries about long waits. If the stock nears that level on Friday, the company will reach a market value of $900 billion. The company is also set to sell the HomePod, a Siri-powered speaker to answer both Amazon's Echo line and Google's Home speakers.

Apple revealed the new iPhone X on Tuesday, September 12, 2017 for the tenth anniversary of the original iPhone. The 8 went on sale at the very end of the most recent quarter.

It's the first time that Apple has staggered the release of new handsets that were unveiled at the same time.

The current camera specs help the iPhone X to “strike a phenomenal balance between picture quality and form factor design”, says Kuo.

Nearly two-thirds of Apple's sales, 62 percent, came from worldwide sales.

The innovation may prove an important step on the path to Apple's potential next big product, smart glasses, for which CEO Cook has created a dedicated team.

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